- Posted by info 31 May
How the Simpsons Made an Animation Go Live
Never in the history of animation had there been a live broadcast, but yet again iconic show the Simpsons broke new ground with a live segment in their episode “Simprovised” on the 15th of May 2016. The comedy show has always kept up with the times, switching from their original cel animation style to digital
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- Posted by info 24 May
Google Spotlight Stories: A Rapid Growth
Almost a year ago now, LoveLove Films wrote a blog about Google’s new Spotlight Stories project. At that time, the Spotlight Stories app for Android had just been unveiled, and the platform was being expanded to YouTube, previously exclusively available on Morotola’s Moto X since 2013. The Rapid Rise Users of the service could only
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- Posted by info 19 May
Will Nokia’s 360° OZO camera change video production?
In March 2016 Nokia released its OZO camera in Europe. The OZO is a spherical camera with eight synchronised cameras and microphones that can record 360° audio and video. Vesa Rantanen, head of Research and Development at Nokia tells Wired “We’re working with movie studios and live performance artists – musicians and sportspeople –
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- Posted by info 07 Apr
Style and Substance: Getting Good Stories from Visuals
“A special effect without a story is a pretty boring thing” That quotation comes from a young George Lucas, the creative visionary behind Star Wars. To make Star Wars so successful George Lucas realised that spaceships, aliens and explosions weren’t the key to success, it was making original stories, characters and settings. Of course, Star
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- Posted by info 29 Mar
How Advertising uses Touching Storytelling
TV has never been more emotional and impactful. It isn’t being called a golden age for no reason. We’re not just talking about the programming. Even advertising is now trying to prey on viewers’ heartstrings by crafting mini narratives that, instead of showing the direct application of the product or service they’re pushing, focus on
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- Posted by info 03 Mar
USING STORYTELLING UNIVERSALS TO MAKE IDEAS UNIQUE
Stop me if you’ve heard this one before. All stories, no matter how much we laud them for their uniqueness and originality boil down to several key universal factors. This is true for feature films, novels, music videos, adverts, promotional videos, urban legends, fairy tales, documentaries, or anything that tells a story. However, there are
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- Posted by info 04 Jan
How Cancer Research UK uses Impactful Storytelling
Cancer Research is a charity that, in addition to being renowned for its work in saving lives and increasing the survival rates of cancer victims, produces some incredible media content. Its videos are both promotional and impactful, something that many charities and businesses struggle to achieve. One of the key ways it has managed this
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- Posted by info 25 Nov
Warburtons deliver much kneaded laugh advert
At a time when most advertisers are filling our TV screens and newsfeeds with a constant stream of snow, fairy lights, exquisitely prepared Christmas feasts and a certain man on the moon, one company has opted to do something a little different this Christmas. Famed bread-maker Warburtons has joined forces with everyone’s favourite cast of
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- Posted by info 13 Nov
T’is the season to be Moggy – Brands launch Christmas adverts
As the last few months of 2015 continue to tick away, we find ourselves swapping talk of pumpkins and witches costumes for that of fairy lights and reindeer jumpers. Here at LoveLove Films, there is only one familiar topic on everyone’s lips; the snow-filled, festive myriad of Christmas adverts that have now been released! With
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- Posted by info 17 Sep
Safety Awareness Viral Videos: Saving Lives Through Film & Animation
With technology and online platforms being at an all time high, many companies look towards finding fresh and innovative ways to capture our attention as an audience – especially when it’s regarding something as important as our safety! Possibly one of the most iconic safety awareness videos belongs to TFL’s ‘Moonwalking Bear’. With these type
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