Warburtons deliver much kneaded laugh advert

  • Posted by info 25 Nov

Warburtons deliver much kneaded laugh advert

At a time when most advertisers are filling our TV screens and newsfeeds with a constant stream of snow, fairy lights, exquisitely prepared Christmas feasts and a certain man on the moon, one company has opted to do something a little different this Christmas.

Famed bread-maker Warburtons has joined forces with everyone’s favourite cast of puppets to create an advert that not only evokes some happy childhood memories for some members of the LoveLove team, but that also stands out from the crowd this festive season.

To coincide with the launch of Warburtons’ new Giant Crumpet range, Kermit and co have turned up and taken over with their very own Muppet extravaganza, “The Giant Crumpet Show”. With the likes of Fozzie, Pepe the Prawn, Sweetums, The Swedish Chef and a rather seductive Miss Piggy all making an appearance, this ad could turn out to be something of a marketing masterstroke for Chairman, Jonathan Warburton.

The 120-second commercial, which was created by advertising agency WCRS London, premiered during ITV’s The X-Factor and is part of a £25 million campaign to help cement the company’s place as the second biggest grocery brand in the UK based on sales.

Unlike most advertisers this Christmas, Warburtons has opted to not go down the heart-tugging, emotional route, but instead lets The Muppets unleash some of the joyful chaos that they are so famous for. Watching these lovable characters, (which have been somewhat of a mainstay on our TV screens since their creation over 60 years ago), sing and dance their way through a crumpet-themed version of their own theme tune will bring a smile to even the most stern of faces.

With cultural nods to the likes of Coronation Street and the British love of tea, and over a million views on YouTube, this witty commercial has Metro’s Olivia Waring declaring that the advert “is everything you could hope for…and blows all other Christmas ads out of the water.” Check out our post on some more of this years Christmas commercials here and decide for yourself, by clicking here

When the cantankerous Statler and Waldorf emphatically declare that they miss Stallone, we can’t discuss Warburtons’ brave advertising strategy without mentioning their successful Rocky-inspired commercial, “The Deliverers” that proved such a big hit back in April. Again the brainchild of the creative team at WCRS, this commercial represented a significant investment in video content for the company, with the total cost of the campaign hitting the £18 million mark.

But with Sylvester Stallone delivering the goods in terms of performance, as well as a truck-load of bread, the commercial proved to be a knockout with consumers and even lead to marketing magazine The Drum showcasing it as their Ad of the Day.

Here at LoveLove Films, we always like to see companies producing interesting and engaging video content that has the ability to make people stand up and take notice; Warburtons have done a great job so far of utilizing the power of video to increase their brand awareness and reputation and we for one can’t wait to see what they do next.





Please Note: We had no involvement in the Warburton campaigns or videos in this blog post, we just LoveLove love them!

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