Chin Up receives Official Selection from Edinburgh International Film Festival (EIFF)

  • Posted by info 30 May

Chin Up receives Official Selection from Edinburgh International Film Festival (EIFF)

LoveLove Films are thrilled to reveal that our animated documentary Chin Up has been selected for screening at the Edinburgh International Film Festival at 18:10pm on Friday 28th June at Filmhouse 1 and is in competition for The McLaren Award for Best British Animation.

Our animated documentary Chin Up has been officially selected for the 2019 Edinburgh International Film Festival (UK Short Documentary category). The festival takes place in the Scottish capital from the 19th to the 30th of June. The announce of Chin Up’s EIFF (Edinburgh International Film Festival) screening follows selections from Annecy, AmDocs and Athens International Film Festival, as well as a finalist listing at Worldfest 2019.

The Edinburgh International Film Festival (EIFF) was established in 1947, making it the longest continually-running film festival in the world. The EIFF has paved the way in festival curation since its inception, delivering premier world cinema to passionate audiences at every year’s event. The festival has assisted the careers of many filmmakers, including the late Ingmar Bergman, who had five consecutive premiers at the festival between 1957 and 1961. EIFF has also hosted the UK debuts of many classic films: Back to the Future, Alien, Annie Hall, Taxi Driver, and Amelie are just several examples from an impressive list of UK premiers that the festival has developed over the years.


Along with its outstanding cinematic record, the EIFF also prides itself on its principles. Inclusivity, inspiration, innovation, integrity, and independence are its core values, and they are noticeable in every aspect of the festival’s curation and history. The EIFF’s dedication to inclusivity is well-documented; in 1972, the festival included the Women’s Film Festival, which showcased female directors. The following year, Lynda Miles became the EIFF’s director, making her the first woman to hold such a position at any film festival in the world. Inclusivity and diversity are still of paramount importance to the EIFF today, as evidenced through the wide range of voices, experiences, and backgrounds exhibited in the festival’s programme every single year.

The EIFF’s commitment to these values makes Chin Up a perfect fit for the festival. Chin Up was first developed in response to MOFILM’s excellent ‘Many Voices’ initiative, a filmmaking competition which required applicants to respond to the question ‘What does the year of women mean where you are?’ Chin Up won MOFILM’s competition, proving to be an excellent example of exactly what the ‘Many Voices’ initiative was all about. Directed, narrated, illustrated and animated by LoveLove’s own JoAnne Salmon, Chin Up is an animated documentary that tells JoAnne’s story of being born with Treacher Collins Syndrome and achieving her dream of working in animation. The documentary was created using a 2D mixed-media approach which integrated childhood photographs, animations, and stunning illustrations.

Commenting on Chin Up, director JoAnne Salmon said:

“Chin Up is at its essence a story of hope and self-acceptance. My story. It’s about following your dreams and persevering in the face of adversity and embracing all the quirks that make you, you! I have learned that being different is not always about outside appearances, it can be on the inside too and everyone wants to feel accepted. I hope that people, no matter of age, gender, race or ability, will be inspired to know that they can be whatever they want to be.”

Responding to Chin Up’s selection from Edinburgh International Film Festival, LoveLove Films’ MD Georgina Hurcombe commented:

“We’re all so excited about Chin Up’s Edinburgh selection. The EIFF is a spectacular film festival with such an incredible history. The festival’s dedication to diversity and exhibiting a wide range of voice resonates so clearly with Chin Up, as well as our own values here at LoveLove Films. Knowing that Chin Up is a part of the festival this year is such an honour, and I couldn’t be prouder of everyone who has contributed to this wonderful project.”

Chin Up will be screening for the public at the 2019 Edinburgh International Film Festival as part of the McLaren Animation 1 programmes 18:10pm on Friday 28th June at Filmouse 1.

JoAnne will also be talking at two events during Edinburgh International Film Festival, these are as follows:


Thursday 27th June, Traverse Theatre, 16:15 – 17:15

Behind great animations are great women. Featuring guests from the extended Animated Women UK network as well as filmmakers whose work will feature in this year’s EIFF programme, our panellists will share stories on the barriers and challenges they have faced during their careers and offer insight into the present animation landscape for experienced and emerging talent alike.

This session provides an intimate setting to discuss the animation sector today and what the future holds.


Friday 28th June, EIFF Youth HQ, 17:00 – 18:00

This workshop will explore the history and ethics of “cripping up”, the practice of able-bodied performers playing disabled characters. This will be followed by practical advice on how to contact disabled actors, make film sets accessible on a budget and how to fight for your right for fair representation and employability. £5 EIFF Youth pass required to book workshop. Passes are bought online through box office. Launch of EIFF Youth passes on 21st May.


For more information on the Edinburgh International Film Festival, visit this link:

For the EIFF brochure, visit:

To learn more about our animated documentary Chin Up, click here:

For more on the MOFILM initiative, visit:

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