• Posted by info 03 Sep


LoveLove Films are very pleased to announce that Aesthetica Short Film Festival have made our animated documentary Chin Up one of their official selections for 2019.

Aesthetica Short Film Festival was established in 2011. The festival is a celebration of independent films from around the world and is an opportunity to network and support filmmaking as a whole. Aesthetica is also a BAFTA recognised short film festival, meaning that films screened at the festival are exposed to a BAFTA committee. Each year, the festival attracts thousands of entries, with over 400 international films being showcased throughout the beautiful city of York.

Aesthetica Short Film Festival also includes industry masterclasses led by well known platforms such as the BBC, Sky and Film 4, as well as workshops hosted by VFX company Framestore. Networking sessions take place over the whole duration of the festival, allowing filmmakers of all professional standings to interact with one another and gain valuable lessons and tips. 2018 guests included filmmaker Mark Cousins, Actor/Director Alice Lowe, Editor Mick Audsley, and so many more.

Aesthetica Short Film Festival 2018 - Jim Poyner Photography

Aesthetica Short Film Festival 2018 – Jim Poyner Photography

Directed, narrated, and illustrated by LoveLove’s own animator JoAnne Salmon, Chin Up has seen incredible success thus far, having been shown at multiple festivals over the past year. Chin Up was conceived when MOFILM, the people-powered video content creation network, led the ‘Many Voices’ global initiative, which saw thousands of filmmakers propose film ideas to the question ‘What does the year of women mean where you are?’. Having won the competition, JoAnne and the LoveLove Team created Chin Up. The animated short uses an intricate 2D mixed-media approach, combining childhood photos with beautiful illustrations and animations. Chin Up gives a true insight into life growing up with a visible disability.

A still from 'Chin Up'

A still from ‘Chin Up’

LoveLove Films is ever growing, and both JoAnne and MD Georgina Hurcombe have been recognised as a Badass Gal by the Young Creative Council for the work that they produce. Around 60% of creative students are female, yet only 30% end up working full-time in a creative industry, so Badass Gal was set up in the hope of changing those statistics.

Commenting on Chin Up, director JoAnne Salmon said:

“Chin Up is at its essence a story of hope and self-acceptance. My story. It’s about following your dreams and persevering in the face of adversity and embracing all the quirks that make you, you! I have learned that being different is not always about outside appearances, it can be on the inside too and everyone wants to feel accepted.”


If you’d like more information on the MOFILM – Many Voices competition, it can be found here:

To find out more about JoAnne’s story and how Chin Up came together, follow this link:

To attend Aesthetica Short Film Festival or to find out more information, head over to their webpage:

2D Animation, 3d animation, Aesthetica, Aesthetica Film Festival 2019, Aesthetica Short Film Festival, Animation, Bournemouth, chin up, Georgina Hurcombe, joanne salmon, Love Love Films, LoveLove Films, multimedia

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