Lauren Loretto – Music Video – Uptight

This sassy pop star has been described as a singing Lara Croft, with her athletic body, energetic performances and velvety vocal tones. It is hardly surprising that she is receiving attention everywhere she goes. Lauren spends most of her days in a recording studio with some of the top producers in the UK, Guy Chambers, Rob Davis and BMI producer Carrie Searley from UK POP.

Managing Director of LoveLove Films, Georgina Hurcombe, approached Lauren to produce her first music video ‘Uptight’ and subsequently teamed up with the multi award winning short film and advert Director Anit ‘On’ Bashar, to direct the video. Lovelove Films put together an exceptional team of over 35 people to work on this innovative video including multi-award winning director of photography Andrew Fleming and former BBC1 Eastenders’ Art Director Lissette Laurie.

The Director of the music video Anit had some very ambitious narrative plans involving a futuristic twist on a 1950s spy tale, creating an end product that is both unexpected and unusual for the more mainstream pop genre. The ‘Uptight’ video is a 4 minute mini blockbuster seeing our heroine Lauren battling a gang of 1950s style thugs in a bid to protect secret data. An adrenaline rush from start to finish, the ‘Uptight’ video is a thrilling ride of special effects and brilliant performances which perfectly compliments the finger tapping track.

By any standards LoveLove Films’ latest music video ‘Uptight’ is an amazing piece of filmic ingenuity. LoveLove Films has prevailed against all odds to produce an inventive, exceptional music video on a shoestring budget. Despite these obstacles, Managing Director Georgina Hurcombe gathered together an amazing team that would make any video producer go green with envy – the colour grader from ‘Slumdog Millionaire’ and world famous Technicolor to some fantastic contributions from past and present BU, AUCB and Southampton Solent students. Uptight’s team worked hard to provide a top quality video that any artist would be proud to star in.

Georgina Hurcombe MD of Lovelove Films states: ‘Its been a real journey and I think ‘Uptight’ is a real testament to what can be done with drive, passion and creative thinking. Despite the budget being low we found great support from not only the television industry such as Panalux, Technicolor and our crews, but also from fabulous students and graduates from the surrounding area and universities, Its amazing just how much talent there is in the South!’

This video is a visual delight having been shot in HD on a mixture of the RED ONE camera and the CANON 5D. Unlike more generic music videos, LoveLove Films combined cross platform skills to produce a high concept Music video with a real narrative structure.

The ‘Uptight’ music video will be released in the summer of 2011 in conjunction with her upcoming tour. Lauren will be kicking off the first leg of her European tour with well known chart topper with Basshunter in June.

As well as producing ‘Uptight’, LoveLove Films find themselves growing from strength to strength in their fledgling year. Working on a range of projects, LoveLove Films cater for a wide array of clients from broadcast projects to corporate videos, adverts and web based media to factual television and short films. Recently making their mark in the top 15 entries in the Doritos ‘King of Ads’ campaign and featuring on T4, LoveLove Films have shown their ability to create fresh and vibrant ideas for a mainstream market.

With their ambitions set high, MD Georgina Hurcombe and her team aim to take the media world by storm, however, that’s not to say that they have forgotten their roots. A Bournemouth University graduate herself, Georgina always ensures that graduates and students are integrated into her growing team, giving them a chance to learn the ways of the industry, contribute fresh ideas and gain experience that will be invaluable in their future careers and the growth of the company. 2011 looks set to be a fantastic year for LoveLove Films with many upcoming projects in the pipeline and with Lauren Loretto’s ‘Uptight’ under their belt, they’ve proved their worth as serious contenders in the ever-changing world of media production.