LoveLove films have scored another success after being assigned to handle the Post Production and VFX (special effects) of the multi-platinum album selling artist Joss Stone’s latest music video, “The High Road”.

LoveLove films were delighted with the opportunity to work with one of the UK’s most talented and world renowned young musicians. This track, which is featured on Joss Stone’s latest album The Soul Sessions Vol 2, is a cover of the American indie rock band Broken Bells’ debut single. The theme for The Soul Sessions Vol 2 was for Joss Stone to get back to her roots, giving soulful renditions of both well-known classics and more recent hit songs. The High Road, which falls into the latter of the two categories, needed a unique and visually striking video to match its sound. LoveLove were happy to oblige.

The video is described as a fantasy Alice in Wonderland-esque trip through a surreal moonlight forest, which incorporates a wide array of symbolism, such as Daliesque clocks, and culminates with Joss riding on the back of an elephant through the trees and playing chess with the Grim Reaper. Lovelove Films’ were commissioned by Joss Stone’s record label to provide post-production and visual effects. The video was completed in an extremely tight turnaround in which vast amounts of complex visual effects work were added to give it a magical, fantasy-like feel. Most impressive is the work done converting footage that was shot in broad daylight to look as if it were night. This is a notoriously difficult process that requires numerous time-consuming effects.

Joss Stone was incredibly impressed with the finished product and stated “LoveLove have done an amazing job”. Managing Director/Producer of LoveLove Films stated: ‘The team were delighted to work on The High Road music video, we are all huge fans she is a truly incredible British artist. We must have listened to the track a thousand times. We just Love it!’

‘The High Road’ adds to LoveLove Films’ rapidly expanding portfolio of work, particularly in the American market, and shows great promise for the future for the company who are becoming a notable multi-media producer in the south of Britain. They have already worked on an innovative and immersive 360 degree music video experience for the Weymouth 2012 sailing events throughout the Olympic and Paralympic Games, in collaboration with offbeat artist Momo:Tempo, which was funded by Creative England and the European Regional Development Fund. LoveLove have also earlier in the year produced music videos that utilised interactivity and 2D animation/live action in an innovative way for artists such as Gabby Young and other animals, and Yes Sir Boss.

Currently LoveLove Films are developing a number of factual projects for major broadcasters alongside further music videos for various American and British artists, showing LoveLove Films’ burgeoning success in the entertainment market both home and abroad.

If you’re interested in turning your vision into reality, be it a corporate, TV/ Web advert, music video, animation or documentary, Lovelove Films can make it happen. For more information of Lovelove contact : info@lovelovefilms.com – Tel 01202 853623 or check out the website at: www.lovelovefilms.com