LoveLove are really excited to announce their new collaboration with offbeat musician Momo:Tempo and the Maritime Mix for the Olympics at Weymouth 2012. The music video collaboration was presented to LoveLove as part of their partnership with the prestigious Visual Soundtrack Programme; aimed at encouraging growth in South West based multimedia production companies, working alongside Creative England and INET.

The innovative music video titled ‘Nudge’, cultivates a unique blend of After Effects technologies with 360 Degree Panoramic filming. LoveLove brought to life the unusual 360° film in under two weeks. Technically, the video demanded copious creative innovation from the film production team, who simultaneously worked alongside each other in After Effects whilst learning the techniques of how to create 360° panoramic content. But as producer Georgina Hurcombe says: “Our animation team thoroughly enjoyed the challenge of learning a new technology framework whilst approaching the innovative video within the tight timeframe”.

The music video “Nudge” is being creatively demonstrated at the ICCI 360 Degree Weymouth Olympics Dome, and being exhibited throughout the Olympics 2012 on giant 360 degree panoramic screens as part of the Maritime Mix – London’s 2012 Cultural Olympiad by the Sea.

The YouTube version of the exciting music video for Momo:Tempo can be seen below: