LoveLove films have completed another brilliant music video, this time for the feisty and fiery recording artist Madame Mayhem. The video is for her recently released Single Save Me, a gritty song with a subject matter that needed many complex and dynamic visuals to be captured appropriately. The finished video is entirely animated, and features a variety of computer generated locations and elements, something that required a lot of work and effort for our animators to achieve.

Although primarily a lyric video, Save Me incorporates so much more than just the words of the song into its visual and narrative construction. The imagery conveys a loose storyline, of being seen through the eyes of someone on the brink of death who has an outer body experience; travelling through the ground, through a forest, into the sky, and finally through an abandoned city street. The video climaxes by rapidly pulling back through all of the places travelled through, with the person waking up and being saved.

This familiar concept has been achieved in the video in an entirely unique way; with sparse storytelling and with an immersive first person perspective, making those who view it the protagonist of the song.