- Posted by info 18 Jul
Why video and animation content is essential for your website
In a society that revolves around new technology and online media, consumers are seeking new entertaining and exciting content. In the last five years the demand for online video has increased greatly, with the number of Internet users worldwide in 2018 at more than 4 billion according to reports from Hootsuite1 and We are Social2.
One fasinating statistic from Cisco3 states that by 2020, there will be almost a million minutes of video per second crossing the Internet. As the growth of online social platforms increases, and the demand for content is at an all time high, video content is essential in making your website appeal to your customers .
Timing is everything
With multi-screen viewing and consumers expecting attention grabbing content, it is essential that information be relayed with that in mind, with HubSpot4 stating that their Facebook audiences engage most with 1 minute long videos.
Taking the time and effort to create the right video content is key in making your website appeal to your clients/customers, as 59% of company decision makers would rather watch a video than read text according to HubSpot5.
Explainer Videos
Explainer videos that are engaging and compelling use a clear and concise language with appealing and attractive visuals that quickly grab the viewer’s attention. Often animated or centred around colourful and stand out graphics, these videos have proven to be very popular with LoveLove Films’ clients and in turn our clients’ clients.
As detailed, a rising number of consumers prefer video and animation content to text, so it is important for your business to adapt, making sure that you are meeting the needs of your customers.
Choosing the right company
LoveLove Films understands video and animation for websites, and we are extremely experienced in creating content for a variety of online platforms.
With years of experience working with a TV industry crew, we provide specialist services that deliver innovative videos and animations that are more impressionable, persuasive and reliable than other leading production companies. LoveLove produce professional quality at lower costs, whilst catering to your business, video and animation needs.
LoveLove Films also has an impressive roster of corporate brand productions to its name, having produced content for brands such as ITN, Liverpool Victoria, CISCO and many more. We welcome work from start-ups to Fortune 100 companies and have vast experience catering across numerous sectors and organisations.
At LoveLove Films, our producers, directors, writers, illustrators, animators, filming department, Clearcast account managers and video strategists are all in-house, giving us the capability to handle all aspects of each production seamlessly.
Entering into a video/animation development project is far from trivial; so how do you make sure you’ll get it right first time? LoveLove will make this easy for you.
Step 1: We help establish a clear vision for the project and its benefits for your business/brand.
Step 2: We get a clear understanding of your clientele and brand messages.
Step 3: We adopt a tried-and tested successful formula with positive results.
We Build Lasting Relationships
LoveLove cares about our clients; for us, this is not simply a video or animation project, it is an opportunity to expand and establish an ongoing partnership with you and your brand.
We will work with you to develop explainer videos, making important information quick and easy for consumers to access, through a platform that appeals to them.
Don’t just trust our word
Here are some quotes from our clients:
“LoveLove Films were incredibly supportive and professional throughout the animation process. There were plenty of stages to ensure that we got an accurate and well designed video, and the communication with different members of the team really helped to progress the project efficiently. Their professional input on the design was great, their customer service was faultless, and we are exceptionally happy with the finished product. We cannot recommend LoveLove Films more highly.” – George Andain, Project Manager – Sunstone
“We hired Georgina and the team at LoveLove Films to help us to produce a set of videos. We work in a complex industry but LoveLove did a fantastic job at planning out the project, working with us to get the right message and then finally delivering a set of videos that we love and that help to simplify the products that we provide.” – Mark Humphrys – Creditplus
“LoveLoveFilms have just completed, what we believe to be is, an awesome ‘explainer ‘video’ for Clantect Limited. This is a 2-3 minute video illustrating how our security systems are used to detect hidden presence inside large vehicles. It’s not an easy to understand technology nor product, which is why we commissioned the LLF team for the video, and I’m pleased to say that the LLF team absolutely nailed the brief. The LLF team were a genuine delight to work with, and they overcame the logistical challenge of handling the client go-to contact (myself!) over 5,000 kms away in Dubai. The team were responsive, proactive and most important for us, extremely creative in their ideas and proposals. This a truly professional team, who takes care of both the end-product and the customer, I would not hesitate in recommending the team for any type of project in this field. Go Seek Them Out!!” – Colin Summers, Clantect
The video and animation content that you choose to include on your website will directly reflect your business and will ensure that consumers are informed and interested in your website.
Get in touch with LoveLove Films to find out more about how online video and animation can work for your business or brand.
Tel: 0044 (0)1202 537 858
Email: info@lovelovefilms.com
Website: www.lovelovefilms.com
Please click here to join our mailing list and receive all LoveLove Films updates before anyone else.
More About LoveLove Films – An Award winning Production Company
LoveLove Films is an award-winning independent animation and video production company We provide the creation of video content for TV, Film and Web, having produced content which has been shown across a variety of platforms such as Channel 4, BBC Films, ITV and Sky, with animation, TV graphics, VFX and live action (4K) all catered for.
To date, LoveLove Films has produced over 50 television commercials, TV graphics and animations for programmes aired across the BBC, Sky, Channel 4 and ITV, and a wide array of music videos for artists including multi-platinum selling musician Joss Stone and DMC (of Run-DMC fame).
Most recently, LoveLove Films produced from concept to completion the factual TV documentary ‘Martin Clunes: Riding Therapy’ presented by British actor Martin Clunes, OBE which aired across Sky. We also created all the graphics for the BBC film ‘Williams’ and the ITV show ‘easyJet: Inside the Cockpit’. LoveLove Films are currently in development with Bottle Island, a fun and fast-paced 2D / 3D mixed-media edutainment preschool adventure series that encourages young children to care for their planet by reinforcing themes such as conservation, preservation and the issues surrounding plastic pollution.
LoveLove Films also has an impressive roster of corporate brand productions to its name, having produced content for brands such as ITN, Liverpool Victoria, CISCO and many more. We welcome work from start-ups to Fortune 100 companies and have vast experience catering across numerous sectors and organisations.
Our producers, directors, writers, illustrators, animators, filming department, Clearcast account managers and video strategists are all in-house, giving us the capability to handle all aspects of each production seamlessly.
Sources:
1 Inc., H. (2018). Social Media Marketing & Management Dashboard – Hootsuite. [online] Hootsuite. Available at: https://hootsuite.com/ [Accessed 11 Jul. 2018].
2 We Are Social UK. (2018). We Are Social UK. [online] Available at: https://wearesocial.com/uk/ [Accessed 11 Jul. 2018].
3 Papers, W. (2018). Cisco Visual Networking Index: Forecast and Methodology, 2016–2021. [online] Cisco. Available at: https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html [Accessed 11 Jul. 2018].
4-5 Kolowich, L. (2018). 16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000f7ujhkwrse8sqa62aq63w23fi [Accessed 11 Jul. 2018].
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