Launching your TV advertising campaign for 2018 – it may be more cost effective than you think

  • Posted by info 20 Dec

Launching your TV advertising campaign for 2018 – it may be more cost effective than you think

With more TV advertising channels than ever, choosing one to promote your brand can be seen as a daunting and expensive task – but it doesn’t have to be! At LoveLove Films we are here to help you create the perfect cost effective TV Advert in 2018!

Having been greatly anticipated, John Lewis’ 2017 Christmas advert ‘Moz the Monster’ has been pulling at the heart strings of people all around the UK with its touching story of a boy and the monster under his bed.

However, don’t be intimidated by the scale of the advert, which reportedly cost around £7 million to produce, video advertising can be more accessible to your business than you may think.

Unless you’re planning on hiring Oscar winning director Michel Gondry or alternative rock band Elbow to produce your soundtrack – you’ll be looking for a much more practical, cost-effective way of creating a high-quality ad. However, it’s booking those prime-time viewing slots for just the right audience that can make a budget skyrocket.

With modern platforms and technology, TV advertising has become more accessible to the SME market than ever before. As Viral Video and On Demand streaming challenge television broadcasting for the audience’s attention – deciding where to show your ad is more important than ever.

Here are a couple of platforms your business or brand can utilise with a great advert to be seen, discovered and recognised by large audiences around the UK:

On Demand

VOD – Video on Demand, are online streaming sites in which viewers can select and watch content when they choose to, rather than watch at a specific broadcast time. Since Netflix’s burst in popularity over the last decade, a variety of different networks have developed their own VOD services including: Channel 4’s All4, ITV’s Hub and BBC iPlayer.

In 2017, Channel 4 commissioned a study which revealed advertisers are charged 20% more for video advert views on Facebook and YouTube than they are on commercial TV broadcasters’ VOD platforms. Perhaps more interesting is that Ads on broadcaster VOD platforms commanded 3.5 times greater attention levels than advertising on YouTube.

Furthermore, the registered viewers across a variety of different platforms present a wide audience to potentially target your advert to. For instance ITV’s ‘Hub’ has 17 million registered users.

In 2017, LoveLove Films produced a VOD Advert for Cycling UK for their Bike Week campaign. The advert, which combined 2D animation and live action green screen was produced in less than 5 weeks and was aired through ITV’s Hub VOD platform throughout Bike Week.

“LoveLove Films are such a pleasure to work with! The energy, creative vision, determination to create great marketing content, and the can do attitude has resulted in a wonderful On Demand TV ad campaign, set to ignite excitement amongst Brits to get out and embrace the fun and freedom of cycling! I couldn’t recommend LoveLove Films more highly.” David Murray, Head of Campaign and Communication – Cycling UK

The decision to take your advertising campaign for your brand to VOD platforms could be a competitive move in increasing the outreach of your product and getting greater value for the cost of airing your ad.

Another exciting platform that your business should be considering to utilise in 2018 is Sky AdSmart:

Sky AdSmart

Sky AdSmart is the revolutionary approach to TV advertising, which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart, different TV Adverts can be shown to different households watching the same programme! This means brands and businesses can now advertise on national channels, but to the relevant audiences.

Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

Since it’s release, Sky AdSmart has attracted over 1130 advertisers including British Airways, Santander as well as many small and local businesses. At LoveLove Films, we have produced a number of Sky AdSmart campaigns for an array of business sizes, two examples can be seen below:

By using this method of carefully selecting whom your TV Advert is shown to, AdSmart is entirely cost effective. By charging you based on the number of viewers you receive, AdSmart ensures you are only paying to broadcast your Sky AdSmart TV Advert directly to your target audience. This is particularly exciting for brands and businesses as it means you can effectively select with great accuracy who your adverts are served to, rather than relying on the slight chance that your potential audience is tuned into the programme or channel when your advert is on.

Sky AdSmart is ensuring that the money a business pay towards having their advert shown on TV is not potentially wasted on the wrong audience, instead tailoring it to perfectly reach it’s intended demographic and customer.

Your brand or business can harness platforms such as AdSmart and VOD in order to get ahead of the competition with very cost-effective and results-driven advertising all within an affordable budget that in the past was only available to the biggest brands!

At LoveLove Films, we have delivered over 50 TV campaigns and always love working on diverse new content for a variety of clientele. We are Clearcast certified and very experienced in taking clients that are new to TV to broadcast.

If you’re interested in a television advert for your product, brand or business then we would be delighted to speak with you, please don’t hesitate to contact us on:

Tel: 0044 (0)1202 537 858





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