- Posted by info 07 Nov
Badass.gal is a digital project by the Young Creative Council which launched on International Women’s Day to elevate a different female creative who is doing something amazing for every single day of 2018. The project celebrates women from art directors to technologists, showcasing some of the best female talent from across the globe.
Approximately 60% of creative students are female, yet only 30% end up working full-time in the creative industry, so Badass Gal was set up in the hope of changing those statistics. One half of founding pair Danny Pallett says “In a world where only 29% of the creative department is female, and young women are dropping out before they’ve even signed their first contract the importance of nurturing, mentoring and celebrating young talent has never been higher”. At LoveLove Films, we know how essential it is for young women to have positive role models in the creative and digital industries to look up to.
“We need to create a more inclusive environment to not only attract young talent, but retain it too. We hope Badass.Gal can help to do that.” – Charlotte Hugh Founder of Badass Girl
Georgina is delighted to be names a Badass Gal and is already heavily involved in mentoring and working with female and young talent
Georgina Hurcombe has been recognised for her entrepreneurial drive and has won a range of awards, including the Business Woman of the Year Award from the DCCI, National Entrepreneur of the Year award at the Venus Awards, Business Owner of the Year at the Women in Business Awards, and was a finalist in the prestigious Natwest Everywoman Awards. Georgina was voted one of Insider Magazine’s 42 Under 42 entrepreneurs and business leaders who should be on your radar, and was selected out of over 60,000 applicants for the LinkedIn Are You Ready for Tomorrow? Skills squad held in Iceland.
In 2018, Georgina has been overseeing the company’s move into creating original Children’s Television content, including: Pop Paper City, a vibrant 3D craft show with adventure, set in a place where dreams can become reality; a series about the endlessly inquisitive little robotic creatures who live on a spacecraft called Sprongles; Ergle & Anne’s Unplanned Land Band, a comedy series which focuses on a family from the 26th century who are thrust back in time 500 years to the 21st century and have to readapt to the world we live in; and Bottle Island, a fun and fast-paced preschool adventure series in collaborations with the United Nations that encourages young children to care for their planet by reinforcing themes such as conservation, preservation and the issues surrounding plastic pollution.
Under Georgina’s leadership, LoveLove Films have also worked on graphics for a number of high profile TV shows and channels, including BBC Films ‘Williams’, SAS: Who Dares Wins for Channel 4, and easyJet: Inside the Cockpit for ITV, and The Super Orgasm for Channel 4.
Morgan Matthews, MD of Minnow Films and BAFTA Winning Director said of LoveLove Films:
“As the name would suggest, LoveLove put a huge amount of passion and care into their work. The LoveLove team really understood the fact that we had spent over three years working on our documentary about the Williams Formula One team, and that every detail had to be just right. They worked around the clock to get us there and I could not be happier with the results.”
As the managing director of a regional Production Company, Georgina is also dedicated to mentoring new local talent herself. LoveLove Films’ award-winning New Talent Placement Scheme mentors over 30 students a year, providing them with a unique insight and experience of the media industry Georgina also often works closely with educational institutions and schools to give talks and host workshops on employability and breaking into the media industry. The majority of the LoveLove Films team were recruited through the Placement Scheme.
Georgina also spends a vast amount of time encouraging young, female talent in the industry, and was a 2017 RTS Southern Student Awards Judge in the animation and student short film categories. In July 2018, Georgina was on a panel hosted by Disneys Beth Parker at the Children’s Media Conference on behalf of Animated Women UK (http://www.animatedwomenuk.com/tag/georgina-hurcombe/). The panel, which discussed women in the animation industry, was so successful that Georgina hosted a panel at the BFX on behalf of Animated Women UK, featuring female talent from leading studios including Blue Zoo, Disney and Jellyfish pictures.
Georgina Hurcombe is a fantastic role model and a real champion for new talent, as well as mentoring numerous young people, and talking at different events to help young people with their employability and breaking into the industry, she wears a lot of hats and ensures that she is constantly driving the company forwards.
The entire LoveLove Films team are delighted to see Georgina recognised for being a Badass Gal