Nick Sawyer started his directing career in the 90s in music videos whilst living in the United States; he worked with the likes of Cypress Hill, Gwen McCrea, Alice in Chains, building up a sizable music video catalogue as a director. During this period Nick paralleled his career as a director with of a director of photography, shooting projects for REM , Diana Ross, Anastasia, Simply Red, Radio Head to name but very few. On returning to the UK in the mid 90s Nick prioritized the development his commercials career and become synonymous with many of the big directing names at that time: Nick Jones, Mike Lipscombe, Roger Lunn, Patricia Murphy, Chris Hartwill and of late has been one of the new wave of 3D (stereoscopic) cinematographers working with Gerald Mc Morrow. In 1994 Nick won the Ernst and Young Cinematographer of the year award for the Lynx commercial Caravan and has since been nominated for several CAD and D&AD awards. Over the past years Nick has gained a reputation as one of the front-runners in the new wave of life style, food, liquids and special effects directors incorporating many of the techniques learnt from his music video days, refined with the quality demanded by the commercials world. His current clients include McDonalds, O2, Philips, KFC.