Ever dreamt of having your advert viewed by millions of people around the UK? With Sky AdSmart, this is a real possibility. There’s no shame in wanting the best for your brand and launching an advert should be an exciting time. With more advertising channels than ever, choosing one to promote your brand can be a daunting and expensive task. But it doesn’t have to be.

With Sky AdSmart, you can run entire campaigns hosted during prime time viewing for a lot cheaper than National broadcast spots, which can cost a lot more and can also be wasteful as it’s left to fate as to whether you capture the attention of your desired target audience.

Sky AdSmart gives brands access to over 7 million homes in the UK, targeting individual households with custom ads during the same show based on interest and demographic. For example, let’s say you and your neighbours are watching Game of Thrones in your respective houses, but during the commercial break you get an ad for a round the world cruise while they receive an ad for children’s nappies.

AdSmart works by combining it’s own customer data with information gathered by consumer profiling experts such as Experian. This enables AdSmart to offer advertisers thousands of different options when selecting a target audience for their ads. With AdSmart, you can target households in a particular area or region, or perhaps households with young children or pets, families that are planning to move house or you could even target people with certain interests.

TV advertising is changing, becoming more targeted, more specific in its approach, as we move forward into the digital future, the line between TV and digital advertising will continue to blur, allowing smaller challenger brands to succeed in this space. These brands, perhaps even your own, can harness platforms such as AdSmart in order to get ahead of the competition with cost-effective and results-driven advertising all within an affordable budget that in the past was only available to the biggest brands.

Considering a Sky AdSmart campaign can help you to define your brief and develop creative ideas and, ultimately, get your ad in front of the right people.

Here at LoveLove Films, we continue to support Sky AdSmart, having produced several adverts for a range of clientele.

To find out more about Sky AdSmart, visit their website or contact us!