The Brief

The Westover Group approached us to produce an exciting and innovative new Tv advert to promote their upcoming Motor Showcase with a super speedy turnaround of 4 weeks.

The Process

This year’s motor showcase is set to be Westover’s biggest show yet with over 140 new cars on display. To promote this show in an impressive way our animation team has created a fun walkthrough “pop-up” world that guides its audience through the Bournemouth International Centre (BIC) and right into the action of the showcase itself.
The video creates a fun, entertaining and dynamic atmosphere, focusing on the wide variety of automobiles on show. It is to be broadcast on Sky AdSmart, a state of the art new platform for television advertising, which tailors the advert’s broadcast audience to the company’s target demographic.

The Result

It’s been great working with Westover. The use of motion graphics was an especially interesting choice as there was no means of getting live footage before the showcase itself. The style that has been chosen is an effective alternative.
Here at LoveLove, we’re always saying how animation can be a great way to interact with audiences, as it offers a visually stimulating and exciting experience with the freedom to create almost any environment. The nature of motion graphics means you can engage a number of audiences in a number of different ways, allowing you to drive your message forward the way you want it.