McCarthy & Stone: The Colour Report

The Brief:

After the success of 2014’s McCarthy & Stone video Roland’s Story, LoveLove Films were asked to produce a motion graphic animation that conveyed in a visually vibrant way the results of their Colour Report survey of retirees.

The Process:

LoveLove Films worked with the McCann Agency to devise a script that summarized the key information of McCarthy & Stone’s findings of what retirement really looks like in the 21st Century. The final video was scripted and animated to convey to its audience that retirees today are more active, culturally engaged and sociable through enlightening statistics and slick vector graphic imagery.

The Result:

The final video is displayed on the main page of the Colour Report section of the McCarthy & Stone website, and is hosted on YouTube. It acts as a key way of communication the Colour Report’s exciting findings.