- Posted by info 06 Sep
Explainer Video : Why your business needs one
Many businesses ask why they might need an Explainer Video – Well, did you know users often leave a webpage in just 10-20 seconds if there is nothing compelling keeping them there? Think about it – if you could choose between reading reams of text, or watching an entertaining and informative Explainer video, which would you choose? This short attention span of internet users makes it more vital than ever to ensure that your website has something engaging to keep your audience interested, and an Explainer video is perfect for this purpose.
What is an Explainer video?
An explainer video is a short, entertaining and informative video or animation that usually lasts around 1-3 minutes and explains your product, brand or service to the audience. They can be animated or live action, depending on your business type and key messages. Because of their generally light and engaging nature, explainer videos capture and retain viewers more effectively than plain text or longer form video content. But why should you invest in one?
Increased Web Traffic using an Explainer Video
A well produced explainer video can be easily shared by your audience on social media- visual posts invite 94% more visits than those without, meaning that your explainer video is nearly twice as likely to be seen by your audience than a text post, which raises awareness of your business, your brand or your product on a global platform. Video Rascal reports that 85% of people are more likely to purchase a product if they have seen a video about it.
Brand Personality through an Explainer Video
Explainer videos are also a great way to show your audience your brand’s personality, something that can be very difficult to convey through text alone. Using a unique style and welcoming tone in an explainer video will give the audience information around an array of topics in a memorable way, that showcases a brand’s key messages
Production Process of an Explainer Video
For every video that LoveLove Films produce, we follow a refined production process that has yielded spectacular results over the years. Initially, we hold discovery meetings with our clients to determine their key messages and objectives. Bespoke concept images will then be prepared by our skilled team so that the client can choose the visual style they feel best fits their business and brand, and then our experienced writing and development team will prepare a tailored script for the client that includes their key messages, to ensure that the final explainer video will have maximum impact on the audience. Our skilled animation department will then produce storyboards and an animatic (storyboards animated to time) so that the client understands exactly what their final video will look like before, production commences. At each of these stages, the client can make revisions and corrections before they are signed off so that the final video is perfect for their business and their brand.
Why LoveLove Films?
At LoveLove Films, we work closely with all of our clients to ensure that they are thrilled with the final video. Our specialist research, development and animation teams have years of experience working with a TV industry crew who deliver innovative videos that are more impressionable, persuasive and reliable than other leading production companies. We produce professional quality videos at lower costs whilst catering to our client’s brand, video or animation needs. We have produced explainer videos for Cisco, Barclaycard, EDF Energy and Touch Surgery, to name a few and work with both start ups to Fortune 100 companies.
Considering that an explainer video helped Dropbox acquire 10 million additional users and $48,000,000 in extra revenue, it’s definitely worth the investment. Many of our clients use their explainer videos for a range of purposes- across their social media, at conferences, in presentations or sent out with their sales teams on tablets.
According to Cisco, video traffic will account for 82% of all consumer internet traffic by 2020, so can your business really afford not to have great video and animation content? Explainer videos are a simple and effective way for you to communicate your brand to your audience, and to significantly raise engagement on your website and social media.
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